Festival Packaging

When putting together a festival package, the purpose you're trying to accomplish is to introduce an expert or band to some form of media. Festival packaging is important because it informs media (such as record labels or film festivals) what good emerging people are hitting the scene. It's an important element in today's world, because with the extreme amount of emerging artists/film makers/music directors, the package contains necessary tools that gives record labels or film festivals all the components they need to determine if they enjoy the artist. With sending that package in, it looks professional, and gives yourself a name if you present it in a stand-out fashion.

Contained in a press kit will be necessary information to the media form you're intending. A press kit will contain historical background information about the company or individual. It will also include fact sheets that includes statistics or features about the individual or group. In addition, a good package will contain biographies about the individual(s) with any coverage that the group had previous gotten (if any). Also, it's good to include pictures of the work (such as artists playing music, or film makers in the act creating film). A necessity is a DVD about the group or individual (such as a music video for a band, or a film for a director/producer). All in all, if put together well, the package is one of the most important elements an individual or company can use in today's ever growing world.